Goldwell Topchic 5BM Matt Couture Brown Medium

Goldwell Topchic 5BM delivers a refined, matte medium brown with a cool, couture-inspired finish. Designed for clients who want a sophisticated brown without warmth, this shade provides controlled depth and a smooth, velvety tonal result. The BM series neutralizes unwanted red or orange undertones, making it ideal for natural brunettes, corrective work, or anyone seeking a clean, modern brown.

Formulated with Goldwell’s Integrated Protect System (IPS), 5BM ensures even saturation, predictable lift, and long‑lasting color stability. The creamy consistency allows effortless application—perfect for full coverage, retouching, or blending resistant gray.

Key Benefits

• Creates a matte, cool medium brown with no brassy reflect

• Ideal for clients wanting a neutralized, fashion-forward brown

• Provides up to 100% gray coverage when mixed with the appropriate developer

• IPS technology supports consistent, reliable color results

• Smooth cream texture for precise, controlled application

Mixing Ratio

• 1:1 with Topchic Lotion Developer

• Processing time: 30–40 minutes, depending on desired coverage and lift

Professional Use

For licensed stylists and salon professionals. Always follow Goldwell technical guidelines for best results.