Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 8.5oz

Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color-we have always believed these chemicals don't belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits
Gently cleanses and conditions without added SLS/SLES sulfates or parabens.
Replenishes and seals in moisture.
Improves overall look and feel of hair.
Smooths hair to provide softness and shine.
Technology
AGE-CONTROL COMPLEX® This proprietary blend of Caviar Extract and Antioxidants reinfuses hair with vital nutrients that are lost in the aging process, to significantly improve vibrancy, elasticity and manageability. • Omega-3s replenish the hair's natural lipid layer on the exterior of the strand, for better moisture retention, smoothness and shine. • Proteins & Minerals nourish and fortify each hair strand. • Antioxidants that protect hair from future damage.

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