Wella Koleston Perfect Permanent Hair Color - 44/0 Intense Medium Brown / Natural

Wella Koleston Perfect 44/0 is an Intense Medium Brown Natural shade designed for deeper pigment saturation and a balanced, neutral reflect. The double‑digit “44” level delivers stronger color intensity than a standard 4/0, creating a richer, more defined medium brown result without unwanted warmth or ash.

This shade is ideal for clients who want a natural‑looking medium brown with enhanced depth, excellent gray coverage, and long‑lasting vibrancy. As part of the Koleston Perfect line, it provides predictable performance, smooth application, and even results from roots to ends.

Key Features

• Shade 44/0 Intense Medium Brown / Natural

• Stronger pigment deposit for richer, more intense results

• Neutral reflect helps prevent unwanted warmth

• Excellent gray coverage and consistent saturation

• Professional 2 oz creme formula

• SKU/Barcode: 3614226893697

Ideal For

• Clients wanting a deeper, more saturated medium brown

• Neutral, natural‑looking results without brassiness

• Covering resistant gray hair

• Creating a strong base shade for blending or custom formulas

How to Use

Mix with the appropriate Wella developer according to manufacturer guidelines. Apply evenly, process as directed, then rinse and condition.