Wella Koleston Perfect Permanent Hair Color - 77/0 Intense Medium Blonde/Natural

Wella Koleston Perfect 77/0 is an Intense Medium Blonde Natural shade formulated for rich, balanced blonde results with enhanced pigment depth. The “77” double‑digit level delivers stronger saturation than a standard 7/0, creating a more intense medium blonde while maintaining a natural, neutral reflect.

This shade is ideal for clients who want a deeper, more defined medium blonde without excessive warmth or ash. As part of the Koleston Perfect line, 77/0 provides predictable performance, excellent gray coverage, and long‑lasting vibrancy.

Key Features

• Shade 77/0 Intense Medium Blonde / Natural

• Stronger pigment deposit for richer, more intense results

• Neutral reflect helps avoid unwanted warmth

• Excellent gray coverage and even color from roots to ends

• Professional 2 oz creme formula

• SKU/Barcode: 3614226019011

Ideal For

• Clients wanting a deeper, more saturated medium blonde

• Neutral blonde results without brassiness

• Covering resistant gray hair

• Creating a natural base for blending or custom formulas

How to Use

Mix with the appropriate Wella developer according to manufacturer guidelines. Apply evenly, process as directed, then rinse and condition.